Most digital product creators are stuck in the build.

Tweaking the course. Perfecting the template. Adding one more feature to the membership. Rerecording module 3 for the fourth time because the lighting was off.

And somehow… sales are flat.

Here's what took me way too long to figure out:

Building the product is supply-side work. Marketing and selling it? That's demand-side. And for creators, demand-side work is worth 2-10x more than another hour fiddling with tech and tools.

But we default to building. Because it feels productive. Because it's what we're good at. Because tweaking a landing page is way more comfortable than posting content that might flop or hopping on a sales call that might get awkward.

The hard truth? You can't optimize your way to more revenue. You have to generate demand first.

Here's where AI changes the game for creators.

Think of every digital product or service as having 10 steps. Step 1 is the spark — the idea, the vision, the "I think people actually need this." Step 10 is knowing it's done and ready to ship.

Steps 2-9? That's the functional middle. The outlining, scripting, editing, formatting, building…

AI is getting scary good at that middle.

Which means the functional work is racing toward zero value. What can't be replaced? Your ability to initiate something worth building. Your taste. Your judgment to know when it's actually good enough to ship.

Initiation and completion. That's where creators win now.

The creators who thrive in 2025 won't be the ones who grind harder on execution. They'll be the ones who leverage AI for the middle… and spend their energy on vision and demand.

So if your calendar is 80% building and 20% selling… flip it.

The product doesn't need to be perfect. It needs to be seen.

Ready to build and launch your digital products and services without drowning in tech? Creoniks is the all-in-one platform for creators — so you can focus on what actually moves the needle.